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Table of Contents
About the Ed i tor ix
Con trib u tors xi
Fore word xv
Pref ace xvii
Ac knowl edg ments xxi
Chap ter 1. An In tro duc tion to Sport and Ad ven ture Tour ism 1
Lisa Delpy Neirotti
De fining Sport Tour ism 2
Sport Tour ism: The Sup ply Side 3
A Pro file of the Sport Tour ism In dus try 13
Ad ven ture Tour ism 14
The Fu ture of Sport Tour ism 17
Sum mary 21
Chap ter 2. His tor i cal Per spec tives of Sport Tour ism 27
John Zauhar
In tro duc tion 27
Greece: The Foun da tion 27
The Per sian Em pire: The Soil and the Soul 29
The Etrus cans: Causal In flu ence 30
Rome: The Aris to cratic Ex pres sion 30
By zan tium: A Glit tering Civ i li za tion 32
The Cru sades: Pic tur esque and Event ful 32
The Is lamic Scene: Re sources of the Earth 33
Eu rope: The Re cov ery 34
The Re nais sance Pe riod 35
The Eng lish En chant ment: Knowl edge to Rea son 36
The Eigh teenth Cen tury: Dom i nated by War 37
The Nine teenth Cen tury: The Stepping-Stones 39
Mega In ter ests of the Twen ti eth Cen tury 44
Con clu sion 48
Chap ter 3. Sport Event Tour ism: Planning, De vel op ment, and Mar keting 49
Don ald Getz
In tro duc tion 49
What Is Sport Event Tour ism? 50
The Sport Event Tour ist 55
Forces and Trends Shaping Sport Event Tour ism 60
Planning, De veloping, and Mar keting Sport Event Tour ism 64
Case Study: Sem i nole County, Florida, Con ven tion and Vis i tors Bu reau 78
Con clu sion 84
Use ful Web Sites 85
Chap ter 4. Win ter Sport Tour ism 89
Si mon Hud son
Evo lu tion of the Mar ket 89
Mar ket Size 92
Des ti na tions 95
Ski Field Lo ca tion and De vel op ment 98
The Con sumer 100
Fu ture Pros pects 102
Case Study: Whis tler Re sort in Can ada 111
Ap pen dix A: Ho tel Mar kets Area of Or i gin 118
Ap pen dix B: De mo graphic Pro files of Whis tler22s Sea sonal Vis i tors 119
Rel e vant Web Sites 120
Chap ter 5. Ma rine Tour ism 125
Gayle Jennings
In tro duc tion 125
Types of Ma rine Tour ism 127
Mar keting Is sues 145
Man age ment Is sues 147
Fu ture Pros pects 150
Sum mary 151
Case Study: Shoal water Bay in the Great Bar rier Reef, Aus tra lia 152
Rel e vant Web Sites 157
Chap ter 6. Golf Tour ism 165
Mark Readman
In tro duc tion 165
Golf His tory and De vel op ment of Golf Tour ism 166
The De vel op ment and Use of Golf As a Des ti na tion Mar keting Tool 171
Rea sons for the De vel op ment of the Golf Tour ism Prod uct 172
The Golf Mar ket Prod uct 176
The World Golf Tour ism Mar ket 180
Golf Tour ism Ef fects 187
Case Studies 193
Con clu sion 198
Rel e vant Web Sites 199
Chap ter 7. Ad ven ture Tour ism 203
Paul Beedie
In tro duc tion 203
The Com modi fi ca tion of Ad ven ture 206
What Is Ad ven ture Tour ism? 208
Moun tains and Com modi fi ca tion 210
The o ret i cal Con nec tions 212
Case Study 1: Trekking in Ne pal 215
In flu ences upon Brit ish Ad ven ture Tour ism 220
The Role of the Guide 221
The Con trol of In for ma tion 225
The Im por tance of Tech no log i cal De vel op ments 227
Case Study 2: The Foundry Climbing Cen tre 230
Con clu sion: The Fu ture 234
Rel e vant Web Sites 236
Chap ter 8. The Busi ness of Ad ven ture Tour ism 241
Ross Cloutier
In tro duc tion 241
The Evo lu tion from Life style to Busi ness 241
The Busi ness Mo saic 242
Ad ven ture Busi ness Ad min is tra tion 244
Ad ven ture Busi ness Man age ment 248
Ad ven ture Busi ness Fi nance 250
Risk Man age ment 255
Sum mary 259
Case Study: Ca na dian Moun tain Hol i days (CMH) 260
Rel e vant Web Sites 271
Chap ter 9. Spa and Health Tour ism 273
Mi chael Hall
In tro duc tion 273
De fining Health and Spa Tour ism 274
His tor i cal Di men sions of Health and Spa Tour ism 277
Sup ply of Health and Spa Tour ism 278
De mand for Health and Spa Tour ism 283
Con clu sion 287
Chap ter 10. Vir tual Sport Tour ism 293
Jo seph Kurtzman John Zauhar
Over view 293
Tech no log i cal Ad vance ments 295
Vir tual Re al ity Par tic i pa tory Modes 297
Fu tures 302
In dex 311