FACT Sheet 1998 x x x x x x x Emirates x x x Hyundai-Kia Motors (2002-2006: Hyundai) x x x x Sony x x Visa x x (x) (x) x x x x 1982 2002 x x 1986 2006 x Coca-Cola 1990 2010* adidas 1994 2014* The Official FIFA World Cup™ Partners & Sponsors since 1982 x x x x Alfa Romeo x Anheuser-Busch (Budweiser) Avaya x x Bata x x Canon x Castrol (x) (x) (x) (x) x x Cinzano x x x Continental Deutsche Telekom x x Energizer x Fuji Xerox x Fujifilm x x x x x x x Gillette x x x x x x x Iveco x Johnson & Johnson (x) JVC x Korea Telekom/NTT x x x x x MasterCard McDonald's (x) (x) x x x x x x x x Metaxa x MTN (x) Oi (x) Opel (1994: General Motors) Philips x x x x x x x x R.J. Reynolds (1986: Camel/1982: Winston) Satyam x x x x x 12 9 (x) Seara (x) Seiko Snickers (1990: Mars/m&m’s) x Toshiba x x x x Vini d'Italia x Yahoo! Yingli Solar TOTAL x x x 15 15 (x) 6 (+8) 6 (+6) 12 11 10 *FIFA's commercial hierarchy now comprises six FIFA Partners (shown in bold), eight FIFA World Cup Sponsors (previously six) and six National Supporters Fact Sheet FIFA Content Management Services_12/06_xx14/01 1/1