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Table of Contents
Copyright
Table of Contents
Chapter4 ⸀㐰What Is the Software Paradox?
Chapter4 ㈀⸀㐰The Evidence?
The Four Generations of Software Valuation
Chapter4 ㌀⸀㐰How Did This Happen?
Introduction
The Challenge of Competing with Free
The Challenge of Competing with Available
The Challenge of Competing with Your Customer
The Challenge of Developer Empowerment
Chapter4 㐀⸀㐰The Software Paradox at Work
Adobe
Amazon
Apple
Atlassian
IBM
Nest
Oracle
Salesforce
VMware/Pivotal
Chapter4 㔀⸀㐰What to Do
The Software Paradox and Your Business
#1: Assume the Software Paradox to be True
#2: Identify and Pursue Value
#3: Diversify the Business
Alternative Models to Explore
Shift to Subscription Licensing
Offer Your Software as a Service
Build Around Data
Think About Your Software As An Asset, Not Money
Full Stack Startup
Chapter4 㘀⸀㐰Final Thoughts
About the Author