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34
Table of Contents
Summary
Published by Corporate Europe Observatory (CEO), July 2016.
Introduction
Sweet little lies: decades of misinformation by Big Sugar
Free trade, a powerful weapon against regulating sugar
The struggle for a sugar tax
The sour taste of free trade
When Mexico was sued for its sugar tax
An avalanche of cheap sugar
Food and agriculture sector lobbied most on TTIP
No upper limit for sugar?
EFSA finds “insufficient evidence” for obesity and sugar link
How much is too much?
Confusion and arbitrariness in advice on added sugars?
Baby food
Get them while they’re young
What’s on the label?
Red light for food labelling
Cutting the ‘red tape’ that prevents misleading health claims
Traffic-light labels challenged by EU rules
Reformulation: changing the recipe
Voluntary initiatives – a box of treats for industry
A roadmap to where exactly?
Industry-domination and voluntary measures
EU Presidency: dining out with the food industry
The food and drink lobby’s tool-kit: voluntary measures
Industry wears the ‘health halo’
A calorie is not just a calorie
Concluding remarks:
European Sugar lobby - key actors
1. Caobisco
2. European Breakfast Cereal Association (CEEREAL)
3. Comité Européen des Fabricants de Sucre (CEFS)
4. Committee of the European Sugar Users (CIUS)
5. European Snacks Association (ESA)
6. European European Food Information Council (EUFIC)
7. FoodDrinkEurope (FDE)
8. International Food and Beverage Alliance (IFBA)
9. International Life Sciences Institute Europe (ILSI Europe)
10. Specialised Nutrition Europe (SNE)
11. Union of European Soft Drinks Associations (UNESDA)
12. World Sugar Research Organisation (WSRO)