Ernst & Young’s European Investment Monitor (EIM);
Ernst & Young’s European Attractiveness Survey 2005
Institution/report/source

Report: description/significance

Ernst & Young is one of the

Ernst & Young’s European Investment Monitor (EIM) is the most comprehensive source of information

leading global consulting

on foreign direct investment projects announced throughout Europe, tracking results from 1997 to date.

companies.

Details include: parent company undertaking the investment and country of origin; city, region and country
receiving the investment project; mode of investment (new, expanding or co-locating); industry sector and
activity type (eg head office, contact centre); and employment created.

www.ey.com

Ernst & Young’s European Attractiveness Survey. This survey evaluates, on a year-by-year basis, the
attractiveness of Europe and the attractiveness of countries within Europe. The originality of this survey
resides in a twofold approach: firstly, the survey is based on opinions expressed by several hundred
executives. Secondly, the survey compares the perceptions of these decision-makers with their actual
investments, which have been analysed in the European Investment Monitor. The 2005 European
Attractiveness Survey was carried out by CSA. This market research company surveyed 672 international
business executives by telephone (using CATI – Computer Assisted Telephonic Interviews) between
March and April 2005 in the following languages: English, German, French, Italian, Spanish and Dutch.

BULGARIA’S PRESENCE:
EAS: “Encouraged by the economic expansion of the ten additional countries into the European Union in 2004, international decision
makers appear to have anticipated the future incorporation of Romania and Bulgaria, with the latter ranking seventh among Eastern
European countries…Central and Eastern Europe attracts 31% of FDI, i.e. more than France, Germany, Spain and Belgium combined.”

Graph/chart: European Investment Monitor

Top 15 European countries as investment
destinations 2003-2004

Destination of FDI across Europe 2004
Other
15%

Rank Country
2004

UK
20%

Bulgaria
2%
Denmark
2%
Ireland
3%
Slovakia
3%
Romania
3%
Sweden
3%

France
17%

Belgium
4%
Czech Republic
4%
Russia
4%

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Market
share
2003 %
23,5
16,2
5,7
2,4
4,4
6,2
5,6
4,7
3,9
3,8
1
1,2
2,4
2,3
1,5

UK
France
Germany
Poland
Hungary
Spain
Russia
Czech
Belgium
Sweden
Romania
Slovakia
Ireland
Denmark
Bulgaria

Number of
FDIs 2004
563
490
164
148
139
121
116
112
107
97
91
83
76
70
64

Spain
4%

Hungary
5%

Poland
5%

Evolution
in market
share %
-17
5
-1
115
9
-32
-29
-17
-6
-12
205
131
11
6
48

The relocation sites considered
(% of citation for each region)
Other

Germany
6%

Market
share
2004 %
19,5
17
5,7
5,1
4,8
4,2
4
3,9
3,7
3,4
3,2
2,9
2,6
2,4
2,2

9

Asia
USA/Canada
India
Western Europe
China
Central and Eastern Europe

4
2
7
16
22
40

17